Here we go FROM MAY 10TH in LA TIMES.
" DirecTV is going to have to decide soon whether to punt or keep the football.
The satellite broadcaster's exclusive contract for rights to the National Football League's Sunday Ticket package, which offers subscribers access to every game being played on Sunday afternoon, ends after the 2014 season.
While that may seem like it is a long way off, typically the NFL likes to renegotiate its TV agreements a few years in advance of their expiration date. That was the case with ESPN, Fox, CBS and NBC, all of whom signed lengthy deals long before their current pacts expired. The NFL has managed to secure large rights fee increases from all the networks that carry it and will likely try to do the same with DirecTV."
" Sunday Ticket also serves as a valuable promotional tool for DirecTV. Last season, another tw2 million people got Sunday Ticket free just for signing up with the DirecTV, which clearly hopes that at least some of them will then decide to pay for it.
But even if the majority of those new customers don't opt to buy Sunday Ticket, the package still was a selling point to get them to try satellite TV and if they stick with it, then it is a win for DirecTV.
That doesn't mean that Sunday Ticket hasn't peaked in value though. On a conference call with analysts earlier this week, DirecTV Chief Executive Mike White declined to speculate about whether the company would try to keep Sunday Ticket, only saying "it is a pretty mature product." "