said by Kearnstd:yeah. hd hardware is commodity priced these days. and the providers that tout 'free hd' actually stuff the fees into higher equipment rental fees or REQUIRE paperless billing and autopay[DISH] NO THANKS!
Actually I doubt 4K will go standard faster than 1080p, The hard part is selling the upgrade. Secondly we are still trying to sell people on HD. Hell cable companies still charge "HD Technology Fee" when HD should be standard.