Re: I see even more adblocking in the future For me, I never use ads on my sites. I can't justify it. I tried it once. I don't have a lot of hits, but it would drive off the few hits I did get. And for what? I made about 4 cents, and lost about 10 visitors a day.
This was back before adblock, and I didn't abuse it and put upwards to 10 banners on a page, or have more ads than actual content like sites do today. I had one, small 468x60 ad. But it was enough to drive people away. I could see a decline in my analytics from when I put the banner up, and a rise when I removed it.
And it was only Adsense, not some virus provider.
I guess if you are DSLR, Gawker, or some other major provider who has to have multiple servers to handle your load, it might be profitable, but for me, it was a waste of time, and a headache.
And don't get me started on YouTube... 100k+ views, $0.07 profit.