said by Kearnstd:if ISPs go fully metered we know the prices will not even be close to fair market value. Which means much to the horror of website operators I forsee a major increase in adblocking in the future. In part because ad companies do not get it, They do not get that nobody wants virus laden rich media ads.
I think people that use Ad Block don't get what when advertisers no longer pay for ads because they are being blocked then websites will have no choice but to charge for subscriptions. This fantasy world were website owners gladly spend their time and money to provide you with free content with no expectation of being reimbursed or god forbid make a profit doesn't exist.
Even THIS site I am 100% positive would go to a subscription based if they could not make any revenue by selling ad space. And before anyone says "Well the number of visitors would drop" Who cares? Those visitors aren't making them any money anyway. Trust me if you're coming to my website and I'm not making something off of you I don't want you on my site.