said by buzz_4_20:Here is What I don't understand.
If I never click on an ad how would they make money?
If I ignore, I'm blocking it in my mind, how's that different?
Because most companies are paying by impression not click. Thus if you use adblock it's recording the impression but it's not actually showing the ad. Doesn't matter if you ignore it or not. If you paid for an ad in the paper and it never showed and then the excuse was "well 99.9% would have ignored the ad anyway" would that be cool to you? Is that ok to charge advertising fees and yet not show the ad?