Apparently, both sides (Google and Nestlé) managed to keep the deal a secret for months, even while Nestlé was preprinting wrappers with the Android robot on them for an upcoming promotion. The Google staff only found out about it officially when the chocolate Kit Kat Android robot was unveiled at their headquarters.
The deal itself was initiated by Google via a cold call to Nestlé, and the deal was ratified in just 24 hours.
its about marketing and doing things people remember. After all think of all the cats Apple has named OSX patches after. And now Mavericks? I think Mavericks is sillier than KitKat. -- [65 Arcanist]Filan(High Elf) Zone: Broadband Reports
KitKats have become awful. I don't know what they've done to them, but they are like eating soggy, cheap-chocolate covered corrugated cardboard. Anyone who remembers them from before the 1990s knows exactly what I'm talking about. I hope this doesn't carry over to the new OS. -- "Dance like the photo isn't being tagged; love like you've never been unfriended; and tweet like nobody is following."
its about marketing and doing things people remember.
I know. But it's harder to remember and there is no logic behind it to help to remember. Do you remember what version the Froyo is? Or Honeycomb? Or Eclair? Or Gingerbread? Etc... I don't. But that may be the actual marketing goal - to make a mess it our heads (like e.g. $2.99 to get you confused later - was it $2 or $3?) -- Keep it simple, it'll become complex by itself...
API level 4.4 Is dubbed KitKat In the tradition of Android OS naming - thus yet a new rather silly one. Bell Mobility is not even close to this although I do look forward to seeing the update on my phone.
Is it really a screw up? Part of me thinks this was setup on purpose to get everybody talking about the next nexus, and well.. It did work flawlessly! -- The day the child realizes that all adults are imperfect, he becomes an adolescent; the day he forgives them, he becomes an adult. The day he forgives himself, he becomes wise. Alden Nowlan