but what do customers have as an alternative?
So they buy out rental vids provider, some rentals going for as much as a week for a low price. And in exchange we have PPV videos that last 24 hours. Some deal. I think this was more about reducing consumer choices than anything else. That's how big business works. Buy out a successful competitor, change the way it operates to mess it up, then claim a tax break when they shutter it. SOP.