said by Alcohol:...
The only thing google does differently is that they use the same data to look at keywords and show you better than generic ads.
It does a lot more than that.
If you use Google Now (cards), it will pop up cards based on the content of your messages.
So, if your mistress emails you about a forthcoming tryst at a local motel...anyone innocently playing with your Google Now screen will see a pop up card with directions and traffic to the motel....maybe even a reminder to pick up flowers, liquor and possibly prophylactics.
I tried Google Now when it first came out...it's very intrusive.
Sure, only a fool leaves his account logged in, but it's one thing to be vulnerable to someone snooping through your emails...it's another to see pop up cards related to, presumably, private stuff.
I know everything is read by providers...but Google (IMHO) is a lot more obvoius (and obnoxious) about relying on your emails for content.
www.icloud.com's web page doesn't have any ads...nor, are there any relevant ads anywhere on any of Apple's web sites or platforms (yet
).