Let the rates keep going up and subs keep going down
These large price increases are actually good for the market. It will force more people out of the pay market and that will force cable companies to come up with better models to survive. It could certainly help with getting smaller channel packages or a la carte channel purchases or concentrate on network upgrades for better performing bandwidth and more IP channels. Then as channels lose large numbers of subscribers they will lower prices to be able to keep advertising rates high and will also offer discounted package deals of channels.