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A fool with a tool is still a fool
Mineral, VA

Personally I usually do not fast forward through ads

I don't really mind most commercials. I usually don't fast forward through ads, but I do if the commercials fall into one or more of the following categories:

1) LOUD - I don't want to wakeup the whole house (most of the music based commercials, like for Apple products,and now many other tablets/phones, usually fall into this category)

2) Obnoxious/Annoying

3) Repetitive (heavy rotation of a particular commercial)

If there weren't so many obnoxious , annoying or loud commercials out there, I wouldn't use my fast forward hardly at all. I may sit through 4 , 5, 6 commercials in a row, but if an annoying one pops up, that is it, I skip pass the rest.
A happy customer of Millenicom.com - so far.