said by elray:
Both have the same effect of obfuscating (and minimizing) the actual cost
Yes they do, but taxes are a required cost that comes from the government that Comcast (or whomever) company cannot control. A fuel surcharge, or broadcast transmission fee, or shopping cart recovery fee used to be part of doing business. It is placed below the line BY THE COMPANY, for the sole purpose of misleading customers in its advertising of its pricing. If it was up to me, all pricing including taxes would be required to be advertised. But at the very least, companies should not be allowed to hide their cost of doing business charges below the line.