I don't get it
What are we supposed to do? Have half a dozen blisters installed on every plane so people can choose the service they want to use, while the airline pays more to haul all that crap around? This whole thing just makes no sense. Gogo already competes, and looses most of the time, to magazines, audiobooks, books, and other things that you can spend your time doing on a plane that work a lot better than the internet.