At least those getting it over the air or internet aren't paying for the "news."
On another note: If it was a honeypot, they sure go out of their way to make it look like it wasn't. Instead of a honeypot computer, they open a brand new Mac. Instead of a honeypot phone they play it off as if it's a regular phone. Which again begs the question: Is everyone, everywhere getting owned like they show happening in Sochi? I'm not aware of any way geography plays a part in hardware vulnerability.