West Lafayette, IN
Down at my local Aio shop, we were told to toss pounds and pounds of card stock brochures and collateral when our prices dropped last week. We've already thrown lots of the purple stuff in the dumpster prior to that.
They've spent countless tens of thousands of dollars producing all this material in non-Magenta stuff that's just gonna end up in the landfill anyway when it becomes Cricket.
Capitalism: Where we sue each other and rape the Earth over different shades of pink and purple.