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Jason Levine
Premium
join:2001-07-13
USA
reply to dfxmatt

Re: Color Hex Code

This article (»www.theverge.com/2014/2/8/539323···ess-over) shows the two logos next to each other. The AIO one isn't even remotely close to the T-Mobile one except that the color they used is vaguely similar (though much darker). Nobody would look at the AIO logo and think that was T-Mobile just because they used very similar colors.

Here are the logos next to each other. How is this too confusing?



--
-Jason Levine


MoronJudge

@comcast.net

1 recommendation

said by Jason Levine:

This article (»www.theverge.com/2014/2/8/539323···ess-over) shows the two logos next to each other. The AIO one isn't even remotely close to the T-Mobile one except that the color they used is vaguely similar (though much darker). Nobody would look at the AIO logo and think that was T-Mobile just because they used very similar colors.

Here are the logos next to each other. How is this too confusing?

It isn't confusing at all. Only a moron or a moron judge would confuse the 2.


IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1
reply to Jason Levine

Verizon uses red. T-Mobile uses magenta. AiO (AT&T) tried to thread the needle by going between colors. However, the issue here is AiO's color scheme was designed to be on the edge of T-Mobile's scheme. Combine that with AiO advertising and comparing themselves to T-Mobile and there was an intent to deceive.
--
"We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it."
Lt. Col. Pete Newell: 1st Inf. US Army



Mr Guy

@charter.com

1 recommendation

said by IPPlanMan:

Verizon uses red. T-Mobile uses magenta. AiO (AT&T) tried to thread the needle by going between colors. However, the issue here is AiO's color scheme was designed to be on the edge of T-Mobile's scheme. Combine that with AiO advertising and comparing themselves to T-Mobile and there was an intent to deceive.

Only ones that would be deceived deserve to get deceived. do you know that red and yellow are the most popular fast foo colors? I guess McDonald's should sue everyone.










IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

1 edit

Those logos are pretty different.

»youtu.be/29wNCH4RBrk

dfxmatt

join:2007-08-21
Evanston, IL
reply to IPPlanMan

exactly. Spot on the money here. It wasn't just the color (which I did note), it was also the plans and being in direct competition.

It's not about how the logo "looks". That wasn't the complaint at all.


openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to IPPlanMan

And aio and T-mobiles' aren't?



IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

AiO was using a like-color and marketing campaign to evoke T-Mobile's business model and branding. Watch the video again.



Jason Levine
Premium
join:2001-07-13
USA
reply to dfxmatt

Except that the court document highlights just the color:

Telecommunications companies use color as an integral part of elaborate marketing campaigns to identify the sources for various consumer products and services. Familiar examples include "Verizon red", "Sprint yellow," AT&T orange," and "T-Mobile magenta."

T-Mobile seeks to protect its trademarked use of magenta from what it alleges is Aio's infringing use of a confusingly similar plum color.

.....

T-Mobole alleges that AT&T's plum - Pantone 676C - is so close to T-Mobile's trademarked magenta - Pantone Process Magenta - that it infringes the T-Mobile mark, dilutes its strength, and likely causes confusion among customers.
The ruling goes on to mention the color, not a marketing scheme or pricing structure. This lawsuit seems entirely based on T-Mobile saying "We own this color. Use it or anything similar to it and we'll sue you." If AT&T's Aio was doing other things to confuse customers, that's another issue, but this was all about the colors. T-Mobile doesn't get to claim ownership on one color and then tell everyone to stay away from every other color that they deem to be "too similar."
--
-Jason Levine

openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to IPPlanMan

Are you serious?



IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Yes. It was a good movie too.


openbox9
Premium
join:2004-01-26
Germany
kudos:2

Well, that says a lot.