TBH I think they've been watching South Park a bit lately.
First they see the customer service from Time Warner Cable (it actually said their name on his shirt for like a second). That must have hit too close to home and then they're just like "we have to buy this."
And then...
said by HenryNettles:Comcast: We can give you Monday, from 8 a.m. to 8 p.m.
Only Comcast can beat the 6AM to 3PM window.