I think it's effective overall at least with getting the Framily name out there. Although the hamster is suppose to be the dad? That is sort of weird. The mother is quite attractive and I feel like I have seen her before.
What is it with Asians and hamsters? They are like rats with poor posture and beer bellies. They don't actual need cars or cell phones, as they are naturally solitary, much more so than other rodents.