said by cepnot4me:60 grand covers the distribution run, the line extender, the taps, additional hydro poles. Then the labor to do it, permits,, then the cable run to your house. Even if they are only running it to your house the proper install covers a Tap every 300' or so. They have to build the plant to cover every lot along the way even if there isn't a house on it.
Yyzlhr is right, there are line of sight ISPs that have towers everywhere in the rurals. A lot of these are connected to Rogers fiber. (They pay 10K a month or more to provide their point to point high speed to their customers. ) these towers are usually in the middle of nowhere where these ISPS customers are.
So since the OP is the first person to request service, Rogers will charge him for the entire build out and everyone else gets service for the going rate.
What a scam, they should be asking everyone along the line if they want service and divide the cost accordingly