No worries mate. I just didn't understand and thought I was somehow missing something. ASUS does have an upcoming 27" IPS 4K model named the PB279Q which presumably will be under ~$1000 USD (heard it would be in the ~$800 range):
»pcdiy.asus.com/2014/06/pb279q-4k ··· ex-2014/
Should be fairly good for those that wanted 4K but didn't want a 28" TN.
For gaming this model looks fairly good though.