Still no sign of the Android app (don't know about iOS).
They do have a FAQ page up now, though - »
help.cravetv.ca/Answers a couple of questions in this thread:
-Using it on your STB doesn't count towards bandwidth caps, every other device does
-No STB service for Bell Satellite customers
-Included to any Bell or Bell Alliant customer who has TMN or Movie Central
-200-900MB estimated per hour of viewing
I haven't actually tried watching anything on it yet, so I can't speak to the quality.