said by jvanbrecht:You do realize that your current STB does this already. I believe even Tivo with cable cards provides the same information to the broadcasters/content owners. This is not new, just status quo.
Ah but not everyone is on cable / STB. What about the people picking up OTA? They certainly can't be tracked.
Now the content holders can argue (and apparently have finally gotten Apple to cave on the point) that Apple TV is nothing more than a STB that can receive the content providers data so they want to be able to monitor (and monetize) that information.
We aren't consumers anymore, we are merely statistical data points to exploit when it comes to content creation / distribution.
NefCanuck