said by AmericanMan:Expect to see more in-show sponsored advertising then
That's been happening for years. Ever since the DVR came around TV networks have been trying to either provide advertising within the show, or try to hook you into watching commercials anyways (e.g. have a 1 minute show-related interview in the middle or a "cut scene" or "blooper" etc so you watch the commercials to see that).
It's pretty obvious that Starbucks sponsors The Voice for instance.
One of the ONLY shows I watch from TLC is "Who do you think you are", and obviously (considering the subject matter) ancestry.com advertisements are all over the show.