 rchandraStargate Universe fanPremium
join:2000-11-09
14225-2105 | a highly-placed marketdroid said by Lisa Hook:
...build and distribute a highly differentiated product that people can see and buy that is additive to their house brand
said by Lisa Hook:
We're at the very early days of creating a product including a highly differentiated experience and really trying to understand the combination of products, programming and transactional features that will draw people in and make broadband an even more critical part of their lives
I'm sorry, that must have been the week and a half I had that nasty flu during marketing class, because I don't really know what that means. But it sure sounds good and important!
And did you listen to the sound clips? She actually said something about not needing to compare themselves to what their competitors are doing! »mfile.akamai.com/920/rm/thepost.···2-3s.ram Don't you think any business who has an attitude like that is more likely to fail?
The overall theme about no need to migrate is probably true though. Due simply to relative cost, many, many people will continue to use dialup for many years. And dialup will still hang around due to the number of systems that are "discarded" by power users like me (that come with V.90 or worse modems and no NIC) that are picked up by very average folk. Unless and until broadband widely gets within just 20%-25% more than the average dialup account, there are still going to be large numbers of people that are willing to say, "I can wait for that download." It's just not important to them.
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English is a difficult enough language to interpret correctly when its rules are followed, let alone when a writer chooses not to follow those rules. |
