Trying to compete with the bloatware boys... I'm not impressed.
The reason I use Kerio and Tiny before that was it had a "Simple Complexity" which sounds oxymoronic, but with the same settings you could be completely anal or as loose as you wanted without going into 5 different screens.
I guess I'm a dinosaur when it comes to firewalls, I like them when they worked, and didn't have to be made so a 10 year old(or a 40 year old) could use a rule based firewall without much effort when they are highly complex at their core. This is why I can't stand the Norton firewalls, as I used AtGuard before Symantec bought out AtGuard to use it in their Norton firewalls.
Try to please everyone, and you loose everything that you are... -- Everything I thought It'd be is nothing like it is - Linkin Park
The interface is radically different, but offers still proper customization. It allways takes some getting used to. It does tend to be a little bit too commercial. I suppose no beta user really cares much about the interface. I also prefer the raw approach from version 3 beta's.