how-to block ads
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 GeekNJPremium
join:2000-09-23
Waldwick, NJ | Why an ISP Portal? With the widespread use of other portals such as My Yahoo, My Excite, MyWay.com, etc, there's obviously a need for them. Customization for what a customer wants to see is paramount for getting them to make it their home page.
Now why does an ISP want their portal to be a customers home page? Well, the following are probably the big reasons:
1) Announcements regarding the service
2) New enhancements/upgrades available ($$)
3) Promotion of partnerships with other companies ($$)
4) Support/FAQs preventing live agent (online or phone) support ($$)
5) The feeling that you're getting added value from the ISP
You could probably come up with a few more, but the ones with the $$'s are the big reasons.
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Have you tweaked your OOL connection? | |
 macyhEx-IspPremium,MVM
join:2001-04-24
Medina, OH
 ·Armstrong Zoom ..
1 edit | said by GeekNJ:
With the widespread use of other portals such as My Yahoo, My Excite, MyWay.com, etc, there's obviously a need for them...
You're right on the mark. Technically adroit users know what they want and go there directly. Less proficient users, which comprises a very significant segment of the population, want an easy to use, visually interesting page laid out in a manner similar to a newspaper page.
Lots of market research and development have been put into this topic. Broadband end users don't expect to pay any more for this service, but they will tolerate ad's if they are not too intrusive (and interesting). Large ervice providers find these portals not only add value to the average end user, the SP actually does sell more add-on services and produces move partner revenue with the in-page ad placements. AOL and Earthlink proved this business strategy in dialup, but in broadband Yahoo currently gets the best results.
FWIW, the buzz in the service provider marketing dept's is about whey MSN has done so poorly at being a broadband potral partner while Yahoo has done so well.
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Macy Hallock Ex-APK Net, Inc. Cleveland, OH, recently sold
Looking for a southern ISP/WISP/host to buy or invest in. | | |
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