 macyhEx-IspPremium,MVM
join:2001-04-24
Medina, OH
 ·Armstrong Zoom ..
1 edit | reply to GeekNJ
Re: Why an ISP Portal? said by GeekNJ:
With the widespread use of other portals such as My Yahoo, My Excite, MyWay.com, etc, there's obviously a need for them...
You're right on the mark. Technically adroit users know what they want and go there directly. Less proficient users, which comprises a very significant segment of the population, want an easy to use, visually interesting page laid out in a manner similar to a newspaper page.
Lots of market research and development have been put into this topic. Broadband end users don't expect to pay any more for this service, but they will tolerate ad's if they are not too intrusive (and interesting). Large ervice providers find these portals not only add value to the average end user, the SP actually does sell more add-on services and produces move partner revenue with the in-page ad placements. AOL and Earthlink proved this business strategy in dialup, but in broadband Yahoo currently gets the best results.
FWIW, the buzz in the service provider marketing dept's is about whey MSN has done so poorly at being a broadband potral partner while Yahoo has done so well.
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Macy Hallock Ex-APK Net, Inc. Cleveland, OH, recently sold
Looking for a southern ISP/WISP/host to buy or invest in. |
