how-to block ads
|
KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
 ·AT&T Yahoo
·AT&T DSL Service
 ·Cox HSI
·AT&T Southwest
| Re: Personal Responsibility? I'm quite positive I could get by with just 5 channels:
Sci-Fi
TLC
Discovery
History
AMC
Between Sci-Fi and TLC I'd say is already 85% of my TV viewing now.
Even so, I know that in today's corporate mindset, they will not do *anything* that would save us money. No matter how it works out, or how they change it up, they would structure it to *increase* profits, not provide discounts.
I'll bet you'll see "offers" like this:
"Pick your own 10 ala carte channels for $29.95 a month, or take our bundle of 40 channels for $35 a month!" resulting in most people just taking the bundle.
Now, if the ala carte channels were priced appropriately, say $1 or less each a month, then most people would jump on that.
--
"Regulatory capitalism is when companies invest in lawyers, lobbyists, and politicians, instead of plant, people, and customer service." - former FCC Chairman William Kennard (A real FCC Chairman, unlike the current Corporate Spokesperson in the job!) | |
|  DonLibes
Premium,ExMod 2001
join:2003-01-19
| Re: Personal Responsibility? said by KrK  :
... in today's corporate mindset, they will not do *anything* that would save us money. No matter how it works out, or how they change it up, they would structure it to *increase* profits, not provide discounts.
I'll bet you'll see "offers" like this:
"Pick your own 10 ala carte channels for $29.95 a month, or take our bundle of 40 channels for $35 a month!" resulting in most people just taking the bundle.
That's a very good analysis but one factor that you should also consider is everyone has their breaking point. I recently reached mine when my local cable company hiked the rates a few more dollars.
Given the choice between 0 and $35, I reluctantly chose 0. If the cable company had offered me the $29.95 choice (as you suggest), I would've taken it and the cable company would've gotten $29.95 out of me that it isn't getting now.
Bottom line: it is in the company's best interest to offer a la carte pricing EVEN at higher per-channel rates. | |
| | | |
|
