Bobby_Peru
Premium
join:2003-06-16
2 edits | reply to Jason Levine
Re: How 'bad' are spyware cookies??
Jason, if you, or anyone, has any doubts about the "possibility" of alliances between cross-site online Ad/Cookie servers, like DoubleClick, and terrestrial targeted marketing firms with deep transactional (and more) data, like ABACUS, you might want consider that DoubleClick bought ABACUS some years ago.
While it is much more than a cookie issue, cookies are one place one can easily (no cost) exercise control to impede this.
»www.abacus-direct.com/corporate_profile.asp
»www.abacus-direct.com/doubleclic···tion.asp
said by ABACUS:
THE DOUBLECLICK CONNECTION
The Abacus-DoubleClick combination is more than dynamic and offers you solutions you can't find anywhere else. The Abacus-DoubleClick connection allows you to accurately identify and target your audience whether it is consumer or business to business. You can reach your customers through a multiple of channels including direct mail, Internet, e-mail, or wireless communications.
With the Abacus-DoubleClick connection you can identify where your customers and prospects are buying: web, catalog, retail or phone. This powerful pooled combination of information and technology will enable you to improve client profitability and increase your market share. »www.abacus-direct.com/products/p···ucts.asp
said by ABACUS:
ABACUS, a division of DoubleClick Inc., is a world leader in targeted marketing solutions. By combining transactional data, advanced statistical modeling, and extensive media reach, we target the customers most likely to buy your products or services.
The Abacus Alliance database of buyer behavior is the largest in the United States. It contains over 3.5 billion transactions from more than 90 million U.S. households and includes geographic, demographic, lifestyle, and behavioral data from catalog, retail, business-to-business, e-commerce, and publishing markets. We span multiple channels so you can integrate the most broadly based yet highly targeted campaigns for customer acquisition or retention. It's pretty obvious what can be done, and pretty obvious what they brag about doing. If it doesn't matter to a user, so be it (even though such acceptance ultimately 'trickles-down' to even greater intrusive behavior against everyone), but users should be aware.
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