nasadude
join:2001-10-05
Rockville, MD
 ·Comcast
| said by Karl Bode  :Bundling is really about customer retention. Customers who sign up for bundles and aren't happy with one service (price or quality) are less likely to want to go through the hassle of changing three or four services. customer retention and customer lock-in. I hate bundles, unless by some miracle all the services happen to be the cheapest and/or best. Unfortunately, this miracle will not likely occur in my lifetime.
It's just a semi-monopolistic way of making it more difficult for customers to shop for services on price or quality.
Also a way to price rape customers with no alternatives:
for my comcast HSI, price before bundling existed - $45/mo
price after bundling started - $60/mo because I have sat TV
Result: instantly raped for an extra $15/mo. |
