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| reply to enabl3D
Re: 94.9 ZETA Yeah, I might be able to pick up Fort Myers. I know I can pick up West Palm Beach's rock station, 103.1 The Buzz, but only when I'm in North Broward. Big 105.9 is still on, and I listened to Paul & Ron to see if they would be talking about Zeta, but nothing. I'm still in a state of shock and disbelief. There must be another radio company willing to fill South Florida's gaping hole in the market. | |
 playbl162God Speed, BillPremium
join:2000-08-05
Stuart, FL
kudos:3 | said by Nemokrad:Yeah, I might be able to pick up Fort Myers. I know I can pick up West Palm Beach's rock station, 103.1 The Buzz, but only when I'm in North Broward. Big 105.9 is still on, and I listened to Paul & Ron to see if they would be talking about Zeta, but nothing. I'm still in a state of shock and disbelief. There must be another radio company willing to fill South Florida's gaping hole in the market. My son is a DJ on The Buzz, out of West Palm. He would tell you that radio isn't about the audience and the content of the music played. It's all about money. Selling advertising to a demographic group that will support the advertisers.
Sorry, you lost your favorite station. It's all Economics.
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A meeting is an event at which the minutes are kept and the hours are lost. | |
4 edits | said by playbl162:
My son is a DJ on The Buzz, out of West Palm. He would tell you that radio isn't about the audience and the content of the music played. It's all about money. Selling advertising to a demographic group that will support the advertisers.
Sorry, you lost your favorite station. It's all Economics.
So sad, so true. It's all just carefully calibrated widgets to them. Their customers are NOT the listeners, but Arbitron, and the advertisers. Listeners are just inconvenient flies that still must be dealt with, attracted, captured for Arbitron Ratings, upon which the Holy Ad Rates are based, which in turn effect the Holy of Holy ROI. Music is just part of the bait they also still must deal with, _nothing_ more.
Actually having "DJ"s physically present at each local station is likewise just another irritant and expense to them, and is, of course on the way out. Under their "Economics" model, the continued existence of such "redundant" "talent" is just slightly less limited than the non-existent ability of the "talent" to choose and "play" anything except perhaps what is dictated, when it is dictated.
playbl162  , I hope your son did not choose his present job due to his being "into" the music, since that would be terribly terribly frustrating.
If anyone wants, or heck if anyone _needs_, more than a central-remote-controlled jukebox playing focus-group type MOR play-lists with amplitude levels ultra-compressed for maximum "penetration", between jacked-up asinine commercials and "banter", you might try out WKPX-FM 88.5 MHz, which is split between the studio at Piper High School until 7pm, and WNSU (Nova University) from 7pm-3am. It broadcasts terrestrially with an ERP of only 3000w, so reception is somewhat limited ( »www.radio-locator.com/cgi-bin/pa···&hours=U ). If you are in it's fringe, or distant reception area, using a good, properly oriented FM antenna, and preferably a good FM tuner, makes a lot of difference.
While commercial radio has de-evolved to a lowly, pathetic unlistenable repetitive MOR state almost everywhere in the US (there are rare exceptions), in SE Florida, once outside of the reception area for WVUM-FM 90.5 MHz (UM's station), the bar is lowered even further by having the sole legal, non-NPR, non-cult, mostly non-play-list, non-demographic programmed M.O.R. music station run by the Broward County Public School System, with high school DJs (Dar's great great Sunday morning Blues show is an age-exception on WKPX, and should not be missed!).
Shows vary in music "type" and in quality of both content and production values. Some are weak, some good, but most are far far better than more than 15 minutes of ANY Clear Channel/Infinity... "unit" around here. (CC has been "Latinoizing" certain of it's "units" around the country. If it Arbitron says it works, it stays, if not, perhaps next it will be Carib/Polka...)
So, perhaps look at this as an opportunity to give the "kids" (and Dar!) a chance. If all one has been exposed to has been "BUZZ/ZETA", one can hear a lot of great music that will be new to you from the Piper High Kids. You might just discover that you like at least some of it.
[edit: added NSU, WVUM links] | |
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