said by Bobby_Peru :

Side Note: It may seem like quibbling, but consider that we are falling into a trap with the almost reflexive use of the term "consumer". That is exactly all these folks see every even somewhat sentient being, exactly what their dangerous and damaging activities are all about, and exactly how they desire us to also view ourselves, always (Security, 'tinfoil hats' and all, will take on a new meaning when Sony aims to beam sights, sounds into brain succeeds). The very dangerous thing is, it appears to be working quite well. How about more use of "Web surfers", instead? I may be wrong, but do think it is an important part of the battle.