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Premium,MVM
join:2001-04-28
| RedhatCOC:
You wrote:
said by MattUK  :I think another important point is if generally "security people" haven't heard of an antispyware utility, and it doesn't let you clean the infections without paying, then they will be suspicious. Just my opinion! I agree with you on this. I've been telling anti-spyware vendors for some time to ditch the trial versions in which removals are disabled. A program that reports detected malware but then demands money to remove it rubs many people the wrong way and raises suspicions.
The vendors who use these kinds of trials are worried that if they offer a full-featured trial, perhaps with a time limit of 15 days, then users will simply use the trial version to resolve their current problems without paying for the full version.
While it's likely that some users will use a full-featured/time-limited trial in that way, I think it much better to go out of your way to avoid doing anything that smacks of the "hard sell."
Anti-spyware vendors play by a special set of rules. What's legitimate and above-board in the marketing and advertising for one type of software program can prove problematic when used to sell an anti-spyware utility, because many if not most of your customers are already victims -- of spyware and adware. As such, one must take great care in dealing with these victims.
Best,
Eric L. Howes |
