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SUMware
Premium
join:2002-05-21

Browser makers warned against ad-blocking

From ZDNet Australia
The end of free Internet content will come when Web browsers start blocking online advertisements by default, a DoubleClick executive has warned.

Bennie Smith, the online advertising network's privacy chief, told ZDNet Australia the popularity of tools like Adblock -- an extension to the Mozilla Firefox browser -- which makes blocking online ads simple was tied to "a negative vibe against advertising in general".
[thread title from story]


SnowyOne
Premium
join:2003-04-05
Kailua, HI
There's a world of difference between ad supported content & content whose sole purpose is to generate profit from ads. The latter (who's demise couldn't come fast enough), is not a concern of mine at all.


Razgriz
Pandora rocks
Premium
join:2005-05-31
Fayetteville, NC
clubs:
·RoadRunner Cable

reply to SUMware
The real problem is popup ads. If we didn't have so many of those, and we just had text ads like google or non invasive ads, then maybe we wouldn't need ad blocking. It really annoys me when I'm trying to read a site and ads take up more than half the page.


dadkins
Can you do Blu?
Premium,MVM
join:2003-09-26
Hercules, CA
reply to SUMware
LOL! So, let all ads be allowed by the browser... and let AdMuncher eat them!

Ad this!


javaMan
Premium,MVM
join:2002-07-15
San Luis Obispo, CA

reply to SnowyOne
said by SnowyOne See Profile:

There's a world of difference between ad supported content & content whose sole purpose is to generate profit from ads. The latter (who's demise couldn't come fast enough), is not a concern of mine at all.
If the content starts costing $5.00 as Smith contends I can do without it. And I wouldn't feel short changed by big blank spots on my newspaper; does he really think I buy it for the ads? Talk about self-absorbed! The concern is when DoubleClick et.al. decide it's in their interest to take companies to court in an effort to stop the blocking.
--
Woe unto them that call evil good, and good evil; that put darkness for light, and light for darkness. . . Isa. 5:20


Defcon888
Premium
join:2003-07-22
San Bruno, CA
·AT&T Yahoo
·DSL EXTREME

reply to dadkins
said by dadkins See Profile:

LOL! So, let all ads be allowed by the browser... and let AdMuncher eat them!

Ad this!
:p

Norton2003 shows me that about 500+ ads are blocked each day after 4-6 hours or so of surfing!

A few of the blocked advertisements are from DSLR too!
--
defcon888@gmail.com
.proud user of sbc services
.ppl who call ie a pos are usually too dumb to know how to lock it down =)


cacroll
Eventually, Prozac becomes normal
Premium
join:2002-07-25
Martinez, CA


1 edit
said by Defcon888 See Profile:
A few of the blocked advertisements are from DSLR too!
One of the best $10 I have ever spent was Premium membership here, which let's me say "Turn them off - I never look at them anyway".
--
Cheers,
Chuck
PChuck's Network


javaMan
Premium,MVM
join:2002-07-15
San Luis Obispo, CA

said by cacroll See Profile:

said by Defcon888 See Profile:
A few of the blocked advertisements are from DSLR too!
One of the best $10 I have ever spent was Premium membership here, which let's me say "Turn them off - I never look at them anyway".
I had completely forgotten that there were ads here.
--
Woe unto them that call evil good, and good evil; that put darkness for light, and light for darkness. . . Isa. 5:20


mers2
Premium,MVM
join:2004-03-20
USA
clubs:
·AT&T U-Verse

reply to SUMware
Considering this comes from Doubleclick it's not surprising. Sites have tried making all content paid and found it's not accepted. His most outrageous statement isn't with respect to the internet its:

"He said if a similar tool could be produced for newspapers, it would not be accepted by consumers.

"You'd go to your local corner shop and buy the daily paper, and you'd have these large holes where the ads were.

"You'd somehow feel like your 25 cents had not gotten full value," he said.

I'm ready to cancel my newspaper subscription because of the amount of ads. I'm not getting my moneys worth with the high content of ads.

If I were forced to look at a lot of ads, particularly pop ups or garish banner ads I'd quit the net. Advertisers haven't learned how to make internet ads palatable.
--
God put me on this Earth to accomplish a certain number of things. Right now, I am so far behind I will never die.


Doctor Four
My other vehicle is a TARDIS
Premium
join:2000-09-05
Dallas, TX
·AT&T U-Verse


1 edit
reply to SUMware
To quote a phrase spoken from Futurama that has been used
in referring to online advertisers: Doubleclick can "bite
my shiny metal...". I could care less what they and other
advertiser/tracking services may say, and will continue
to block their ads with a hosts file.

There are good ads and then there are bad ads. Good ones
that are not too intrusive are Google's and those found on
Slashdot and other OSDN sites such as Sourceforge. Bad ones
are from Doubleclick, AvenueA, Commission Junction, and the
like, and try to track you across multiple sites.

Doubleclick has been called the "Great Satan of Internet
Privacy", and the epithet is still valid even today.
--
"Kayura or Badamon, whichever you are, you should know that I will never give up this battle. By the will of the Ancient, I shall succeed!" - Shuten (Anubis) from the Ronin Warriors.
To RIAA/MPAA - You can sue but you can't catch everyone!

SUMware
Premium
join:2002-05-21


1 edit
reply to SUMware
Do you think that we're going to see lawsuits (or threats thereof) initiated by advertising/marketing firms against ad-blocking software/browsers?

The nature of these could be similar to those sparked by spyware vendors against anti-spyware designers.


jet_stream

@59.95.x.x
reply to SUMware
'end of the internet'...bah, humbug. who the hell does this exec at doubleclick think he is fooling?

such remarks make me want to block ads more vigourously.


nil
Java Geek
join:2000-11-27
reply to SUMware
Wait.. isn't this the same tune they sang four years ago? Where's the end already?
--
Life is too short to be boring


Sentinel
Premium
join:2001-02-07
Florida
reply to SUMware
The sites that I go to on the internet don't have ads so the sites that I go to will still be here. The sites that will no longer be free I don't go to now and I never have. Nothing will change for me.


omnibus
Pencil.. Yum

join:2002-01-23
New Zealand
clubs:

reply to SUMware
Text ads =
Pict ads =

IMHO, They should remove ads with pictures (unless its really necessary to include a picture) as well as ads made in flash and replace them with text ads.


Shriyash
Sungazer
Premium
join:2005-02-23
PuNe, InDiA
reply to SUMware
this so-called 'executive' at doubleclick has some nerve, making such outrageous comments about the internet, and further assuming that anyone will take him seriously, or give a rats a$$ about what he thinks.


dadkins
Can you do Blu?
Premium,MVM
join:2003-09-26
Hercules, CA
·Comcast

reply to SUMware
Not only do I have several apps that "don't like" Doubleclick... my firewall is't too fond of it either.


Spy
Premium
join:2001-09-22
NE
reply to SUMware
If you set your preferences in Adblock to hide ads instead of remove ads, they believe you're looking at their ads when in fact you're not. Great Cesar's ghost.


JamPony9
Premium
join:2004-12-08
Austin, TX


1 edit
reply to SUMware
Agreed that Doubleclick are bottom-feeders (to put it nicely), but his comments have some (limited) merit.

I am glad to accept ads from sites I vist to help keep them in business. Ads are fine with me, and I encourage others not to block them either, for the same reason.

However, I have strict limits. Anything that blinks, flashes, zooms, or is animated in any way won't be loaded by my browser. Flash I removed long ago because the rare example of useful, artistic or amusing Flash is nowhere near worth the far more numerous Flash ads. I don't allow animated gifs to run. Any site that uses setTimeout() or similar tricks gets Javascript blocked.

My toleration also does not extend to spying. This includes "beacon" images (a.k.a. "web bugs") and remotely-sourced Javascript or iframes. Any domain serving such stuff goes on my black-hole list. Sites may set first-party cookies, but they will not persist past the current session on any computer of mine.

If many more people followed similar principles we would encourage sites to use only non-annoying ads and respectful techniques. Those who block *all* ads only drive the advertisers to ever-more invasive tricks.

Rmus

join:2005-03-26

said by JamPony9 See Profile:

...If many more people followed similar principles we would encourage sites to use only non-annoying ads and respectful techniques. Those who block *all* ads only drive the advertisers to ever-more invasive tricks.
Agree completely. Well stated.

-rich
_______________
~~Be ALERT!!!~~
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