justin
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| esuvee.com
I've seen a few of these commercials on TV, and blinked past them in magazines. Today I took a closer look at one in rolling stone magazine and came away confused. Was it designed by anti-SUVers, by SUV-makers coalition, or was it for something else? in the end, it appears that it is a very odd product of the us AG - they are spending the $27 million bucks ford paid up for designing vehicles that roll over easily to "educate" the consumer on "how to load" their SUVs.
I have to say this is the most bizarre and wasteful idea I've ever heard of. It is bad enough that the class action lawyers probably ate most of the money in the settlement, but that they spend the last 27 million on a state of the art flash website that hardly anyone visits (alexa rank: nowhere) and full page magazine adverts and glossy TV spots that just leave people confused.. I have to think this whole project was infected by corporate lawyers for the big three who were DETERMINED to castrate any campaign that might paint their SUVs as potentially unsafe. So now we have this joke. Thumbs down.
»en.wikipedia.org/wiki/Esuvee |
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Da Geek Kid
join:2003-10-11
Mclean, VA | A lot of folks think that SUVs (eseee-you-weeee) are safe because they are big... and we something bad happens they go sue the Factory for NOT building an M1-A1 |
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rockotman
...Blown On The Steel Breeze
Emerging Research
join:2000-08-06
DSotM
clubs:
 ·Verizon FIOS
| reply to justin
An interesting, but little known fact...
Back in 1998, the NTSB began installing secret "cock-pit voice recorder" type devices in all new SUVs.
They the gathered these devices after SUV crashes and analyzed the data to determine what was going on in the vehicles immediately before the crash.
The data was looked at on a state-by-state basis, and almost unanimously (in 49 states) the most common phrase heard immediately before the crash was "Oh Shit".
The exception was West Virginia, where the most common phase heard was "Hold ma' beer and watch this!!!"
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Is there anybody out there? |
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Glenn
I'D Rather Be Skiing
Premium
join:2000-10-05
Wallingford, CT | reply to justin
It's a dumb ad campaign and waste of money. The sad truth is you're more likely to rollover in a Corvette than you are in an SUV...just look at the accident rollover stats. |
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elias
Premium,VIP
join:2000-07-24
Miami, FL
clubs: 
| reply to justin
I think they're just trying to edumacate the idjuts that buy SUVs and drive them like cars (easy, since modern SUVs ride like cars).
-- Elias
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My Webmaster Gig | Crunching the Midnight Oil |
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72276539
Premium
join:2001-01-19
Atlanta, GA
| reply to Glenn
said by Glenn  :It's a dumb ad campaign and waste of money. The sad truth is you're more likely to rollover in a Corvette than you are in an SUV...just look at the accident rollover stats. Bring the tech.
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RIP Dimebag- August 20, 1966 to December 8th, 2004. |
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bobrk
You kids get offa my lawn
Premium
join:2000-02-02
San Jose, CA
 ·SONIC.NET
| reply to Glenn
said by Glenn :The sad truth is you're more likely to rollover in a Corvette than you are in an SUV...just look at the accident rollover stats. Do you have a link?
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AntiWar.com | bobrk | The Blow Kings |
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Da Geek Kid
join:2003-10-11
Mclean, VA | reply to justin
I believe what glen id saying is that the chances of Schummie (F1) rolling over is higher than an SUV... Hmmm, it makes sense...  |
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GunnarDanne
join:2002-12-02
Crown City, OH | reply to Glenn
maybe a corvair... |
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Warzau
Premium
join:2000-10-26
Naperville, IL
clubs: | reply to Glenn
WHA?!
How are you more likely to roll over a low axle clearance, low center of gravity and wide width sports car, than a high center of gravity SUV. |
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Glenn
I'D Rather Be Skiing
Premium
join:2000-10-05
Wallingford, CT
1 edit | said by Warzau :WHA?! How are you more likely to roll over a low axle clearance, low center of gravity and wide width sports car, than a high center of gravity SUV. It has to do with how the vehicle is driven.
I read the stat in AutoWeek or Car and Driver. I'll try to dig it up. The article basically said there were more rollover accidents per year involving Corvettes than SUVs. Maybe the NHTSA should develop a inaccurate "rollover rating" for Corvettes. 
Edit:
One link I found---
»www.caranddriver.com/article.asp···_id=3400
quote:
Still thinking that NHTSA's stars must have some redeeming value? A wide-track convertible should score best of all, because removing the steel roof and rear glass lowers the center of gravity. Yet the Camaro convertible has the highest rollover death rate of all 1994-97 models in the HLDI data set, 167 versus 104 for the Camaro coupe (the Corvette was not included in this set, but for 1990-92 models, the low-slung Corvette's rate was highest of all the cars, 2.7 times higher than the Camaro's).
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justin
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| wait wait wait you are making huge leaps here by not seeing a few words.
highest rollover death rate
think about what that means.
It means if in the extremely unlike case that you roll a vette, you are more likely to die (obviously! because you are probably going very fast, and the roof is low, and light-weight).
but what if someone digs up the actual stats and the stats say that in 2004, 3584 people died after rolling their SUVs, and 13 vette drivers died. And when rebasing that on deaths-per-miles-driven, the gap was even larger?
If a car is going to roll, I'd rather be in a sedan than a sports car (I'd rather not be in an SUV because the weight of the thing is more likely to crush the a and b pillars), but if i had to take a trip and was just considering rollover risk, of COURSE i'd rather take it in a low slung wide-track sports car, than a high sided, high center of gravity, SUV. |
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72276539
Premium
join:2001-01-19
Atlanta, GA
| reply to justin
Comparing a convertible with a tin top in rollover deaths? Wow, that is rather retarded. How about sticking tin tops vs tin tops.  What the hell do you expect in a car without a rollbar and riders not in harnesses.
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RIP Dimebag- August 20, 1966 to December 8th, 2004. |
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justin
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| said by 72276539 :Comparing a convertible with a tin top in rollover deaths? Wow, that is rather retarded. How about sticking tin tops vs tin tops. What the hell do you expect in a car without a rollbar and riders not in harnesses. I think you are reading my post out of context (if your reply is directed at my post, as it seems to be). Try reading the topic first.. |
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72276539
Premium
join:2001-01-19
Atlanta, GA
| reply to justin
It's not, I did a topic reply not realizing you had slotted yourself in prior to me. I was referring to this:
"Still thinking that NHTSA's stars must have some redeeming value? A wide-track convertible should score best of all, because removing the steel roof and rear glass lowers the center of gravity. Yet the Camaro convertible has the highest rollover death rate of all 1994-97 models in the HLDI data set, 167 versus 104 for the Camaro coupe (the Corvette was not included in this set, but for 1990-92 models, the low-slung Corvette's rate was highest of all the cars, 2.7 times higher than the Camaro's)."
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RIP Dimebag- August 20, 1966 to December 8th, 2004. |
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justin
Australian
join:1999-05-28
Brooklyn, NY | off topic, but please use post reply, not topic reply, if you're taking issue with a given post. |
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bobrk
You kids get offa my lawn
Premium
join:2000-02-02
San Jose, CA
·SONIC.NET
| reply to 72276539
said by 72276539 :"Yet the Camaro convertible has the highest rollover death rate of all 1994-97 models in the HLDI data set, 167 versus 104 for the Camaro coupe" I think the Camaro numbers are high because the mullet pulls the center of gravity up.
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AntiWar.com | bobrk | The Blow Kings |
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Glenn
I'D Rather Be Skiing
Premium
join:2000-10-05
Wallingford, CT
| reply to justin
But the fact of the matter is you're more likely to die in rollover in a convertable than a rollover in an SUV. I think the site should be changed to efastconvertablecheckyourtirepressureanddontdriveofftheroad.com |
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Si_Civic
join:2001-05-23
Kamloops, BC
| reply to Glenn
Whuh? " You're more likely to roll over in a Corvette that an SUV?" !!!??!?!?!?!?
Explain that Mr Physics, Please do. You're saying that the lower centre of gravity in a Corvette (1980+) with its sport tires and suspension would roll over easier than some road-raged lunatic soccer-mom thats late-for-her-meeting in a huge 6000lb 10ft-high SUV ? *GASP*;)
Re-think your strategies, and show me the statistics that point out that Sport cars, on average, roll over more that Sport Utes. Thanks.
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Glenn
I'D Rather Be Skiing
Premium
join:2000-10-05
Wallingford, CT
| Did you read the article I posted? It says the Vette and Camaro have the highest rollover death rates of any vehicle.
I don't really feel like arguing about this, so I'll graciously bow out of this thread, before Mr.Fix is forced to $hitcan it. 
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The BlueRibbon Coalition: Protecting the off-road community
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www.vwenthusiast.com |
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