Jason Levine
Premium
join:2001-07-13
USA
| reply to kalphearion
Re: They will get what they want
I don't think it'll never happen, but it'll never be cost effective. And not because a la carte is flawed in some way, but because the cable companies will make sure it is not cost effective.
If they are forced into offering a la carte programming, they'll do some studies to find out how many channels the average person would order. Then they'll price the individual channels so that the total price is about the same as (if not higher than) their package prices.
In addition, they may price popular channels higher than unpopular ones. This would mean that it would take fewer channels on average to make a la carte more expensive than packages.
They would run with this for awhile, then do a study on cable costs and find (*surprise* *surprise*) that a la carte households were paying more than package households on average. This study would "prove" that a la carte was fundamentally flawed and they would use it to lobby to remove the requirement to offer an a la carte option.
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-Jason Levine
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