Skippy25
join:2000-09-13
Hazelwood, MO
| Really he doesn't.
ESPN, CBS, FOX, NBC bid in an open market to get distribution rights to these sporting events. They set the price they are going to pay for these events, the event coordinators / leagues don't. They may have a starting price, but until someone is actually willing to buy something the true value is $0 and the ending value is simply whatever the most money the last person standing is willing to pay.
Of course that gets passed down to the consumers and the advertisers. Of course, we the consumers, get it again when we go to purchase those products being advertised. |
