said by jimbo2150 :

I can see it now:

"G$$gle-it!"
Google has released a new version of it's site, similar to Yahoo!'s portal, in which you can get the latest news and information. The new site boasts a new charge though, charging users $0.50 per page view due to the new tiered internet pricing imposed by telcos. An average user pays upwards of $40 per month for Google's service.

Does anyone want that?
Granted that is probably worse-case scenario, but could happen.

We (the consumer) pay for the pipe from our house to the internet. Companies such as Google pay intermediaries who own the routers, lines, etc for the pipe between their companies and the internet.
What else needs to be charged for?

If Google is charged for using SBC's lines, that means Verizon, MCI, BellSouth, Level 3, and a host of other companies could charge them as well. You can then say bye-bye to most of the internet's main websites like Google, Yahoo!, Amazon, etc. because they would almost surely go into debt from being charged by everyone; Even though everyone is already being payed by some degree by both consumers and businesses. The money filters through from one company or consumer to another in some way shape or form.