said by TScheisskopf 
:If these incumbents were smart, they would embrace this. What this will do is allow Joe Sixpack to sit with Jack Sixpack in a 3G-enabled establishment, when Jack whips out his neat 3G toy and proceeds to swap bits and bytes. Joe gets an immediate sense of turgor in his nether-regions for such k3w3l technology, grows obsessive, and runs out and gets him some of that 3G for hisself.
Think: viral marketing.
An intelligent reply, unlike some of the above. Your scenario is certainly a possibility and one that the 3G providers should consider.
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