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Forums » Why IPTV? » It will be a hard sell
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Boomerang86
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2 edits

It will be a hard sell

Your typical TV audience member just wants to turn on the display and surf channels until they find something they like; the whole "What's on?" scheme. Most of us have no idea a particular TV show even exists (much less know if it is any good) without discovering it by the above method.

On demand TV works only when you know exactly what you want and know where to find it. This works fine for Hollywood releases, well known TV series, news programs and (of course) sports events.

The non-DVR crowd simply doesn't want to watch the boob tube any other way; they WANT their experience to be programmed.
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silica

join:2004-05-20
Duluth, GA

Re: It will be a hard sell

I agree completely. I have only one program per week that I really want to see. Otherwise, I just want to channel surf to see what's on and stay on what strikes my fancy.

Karl Bode
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Re: It will be a hard sell

What if you could see a breakdown of every program being watched internet wide, it's popularity, a vivid description, and watch a quick preview with a few clicks of a living room keyboard or remote?

There are ways to implement a system like this that I think would appeal to the channel surfer segment.
older dog
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join:2005-06-09
Norwich, NY

Re: It will be a hard sell

I had questions, on how the channel surfer segment would be accommodated.
I also had a concern on how a new show would get noticed.
Your system would work for both of these
Your method would be a step up, from the system we have now.

Karl Bode
News Guy
join:2000-03-02

Re: It will be a hard sell

I think to see a real-time view of what everyone else is watching, ranked by popularity, would revolutionize TV (kind of what already exists via Bit Torrent). Users would dictate quality, not marketing departments.
older dog
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join:2005-06-09
Norwich, NY

Re: It will be a hard sell

I have this image of Edith Bunker, asking Archie whats on, since we can get, all the best shows now.
Archie replies: Its all crap, always has been, always will be, dingbat.

This could make enterainment production explode around the world.
I can see where big media has a reason to be scared.

chaser7016

@comcast.net

Monthly Bandwidth Allotment could be the solution! Consumers pay for X amount of bandwidth per month(various plans would be offerred) and any overage consumer would pay a la cell phone bills.

P2P could become legal n profitable as any n ALL copyrighters would get paid for each download from consumers bills. The net neutrality issue would be null n void, as the ISPs make their dough off consumer monthly bandwidth activities and dont care what IP service run on their network, the more the better! This scheme would create a new and more profitable free market for the US economy and in turn the global economy as other countries follow our lead!

Channel surfing will evolve where it will go from channel to channel to surfing categories that are webpage like with thumbnails that come to life when the remote puts them in focus. Viewer then clicks thumbnail to go full screen.

Could this be the future?

Karl Bode
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Re: It will be a hard sell

quote:
Channel surfing will evolve where it will go from channel to channel to surfing categories that are webpage like with thumbnails that come to life when the remote puts them in focus. Viewer then clicks thumbnail to go full screen.

Could this be the future?
I really think you've nailed it. If the incumbents don't develop this system, someone else will. I know they're terrified of being "dumb pipe" providers and nothing more, and frankly I think they should be.
peerimpact

join:2005-11-07
Londonderry, VT

Re: It will be a hard sell

P2P is legal and NBC\Universal is about to launch a movie andd TV show download service .

»www.peerimpact.com/nbc.html

Kxpuc

join:2004-05-04
Houston, TX
could easly even make promo commericals for shows by genre you can stream, then aftewards, or even below the stream, have links to the shows
Kearnstd
Elf Wizard
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join:2002-01-22
Mullica Hill, NJ

point is there should be both honestly, with what people pay nowdays for video/data and phone services you should not only have your normal TV and its channel surfing, but On-Demand and the ability to download the show onto your computer.
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TKJunkMail
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I agree with you. Most users like the current system and have no desire to pay per show. And also don't want to search for shows. Channel surfing is an American pastime, and this new model doesn't fit that at all.
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nozzer

join:2004-06-25
Waltham, MA

Re: It will be a hard sell

Hmm - the only reason this model has taken root in the first place is the abundance of commercials (which occupy almost 50% of the time), and the rather hopeless "Nielsen" ratings model which, because it has such a small sample audience (5000), is utterly useless for many of the smaller channels. Despite this, advertisers still use it - so what you see on the smaller channels is now a preponderance of shows designed to catch the surfers, rather than anything of any depth or substance.
I think if something different is offered, many will take it. Look at the success of HBO's shows. In the long term the major networks will be safe, but the small channels that rely on surfers will eventually wither away and die.

djrobx

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quote:
On demand TV works only when you know exactly what you want and know where to find it.
I don't agree with that at all. You can most definitely "surf" through the VOD listings. I find it more conducive to discovering new shows, not less. With VOD, *everything* is available to investigate, not just what happens to be on this hour. And, it's more organized. There's more "categories" than just looking at a flat list of channels and just guessing at what types of shows might be on it based on the channel's callsign.

We've gotten into so many HBO and Showtime series' because of VOD. We definitely have much more success surfing VOD when we're bored than looking through the TV guide.
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« it's the pay to play, stupid  


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