  Titus Pullo I came, I saw, I slept
join:2004-06-26
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| reply to oliphant Re: How many find this info useful?
said by oliphant :It speaks to what is motivating people to buy. Comcast CEO Roberts says pretty much that speed sells, but this information, if correct, would say different and that it's price that sells more than speed. IOW, if Comcast introduced a 700kbps tier for $15, they too would see the blitz of new subscribers like Verizon was able to do with their ridiculously cheap $15 tier.
Yes, and a substantial number of those 'new' subs would come from their own customer pool. Hence why you won't see low dollar tiers until if and when retention forces their hand.
FWIW: Roberts will claim that whatever he's offering at any given time is what 'sells' -- after all, he's a CEO; the truth isn't usually their strong suit.
-- "I am not young enough to know everything." Oscar Wilde |