said by AnonProxy :

I think you may be missing one small point:

The ability to "throttle" or provide now "better" access to sites will stop the free fall. What happens when AT&T starts trottling down local mom and pop ISP access to stuff on their network? You move from mom and pop to AT&T or mom and pop has to pay money to get access to AT&T.

Now AT&T's new marketing is "we are faster because we can throttle" the access of others to "our content". So there is a new created "value" to going with AT&T...so now they can "charge more" or at a minimum charge access fees to mom and pop ISP for access.

said by Talis :

Yes, they do. Their project lightspeed is content.