"I see it as a way of the incumbant broadband pipe holders of saying "we missed out on the first round of content providing, but we now want our piece of the pie." So what they are wanting to do is put the people that really made the net what it is and force them to pay more to use what they really built. AT&T wants to provide that portal and not MSN.. AT&T wants to provide that movie PPV for $2.99 for a day or two, not Netflix who would give it to you for a week or longer. It's their way of getting into a business that they know they can't or won't sell for what the 3rd parties are selling it for now, so this is a way that they can force the 3rd parties to have to raise their rates so that AT&T and the others can sell their own goods at a higher price."