fiberguy
My views are my own.
Premium
join:2005-05-20
| reply to jipper
Re: Has anyone noticed....
said by jipper  :Companies such as AT&T, Verizon, and Qwest have all started referring to DSL as HSI. I find it intresting and wonder if they are doing this to position it as not a data service but a different kind of service to charge another fee? Any thoughts? Qwest? Really? I can only speak of Qwest since I am in their territory. But every comercial, advertisement, and bill I get from them still says DSL.
Even if they call it HSI, (High speed internet) isn't it? It IS high speed internet. I think more people look for high speed internet and not necessarily "DSL".. maybe it's just a smart marketing move. Believe it or not, not everyone out there understands broadband like the visitors of sites like this do. As people what DSL is and they will stare back with a blank look. Many people that have DSL or cable modem service are pretty much saturdated by now. The next group of people are the slow adopters and you need to speak their language...
Many of these people are on dial up still. To them, it's SLOW INTERNET... So, to call the service HIGH SPEED INTERNET will grab these people's attention better than DSL will.
Positiion it as a data service? That was already done by the supreme court about a year ago. |
