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Jason Levine
Premium
join:2001-07-13
USA

reply to TKJunkMail
Re: Google the Good turning into Orwell's 1984

I wouldn't worry about this just yet. What details there are about this indicate that there is a conversion done on the PC that reduces the sound to a 4KB "fingerprint" and that the fingerprint can't be reverse engineered into the original sound. (Kind of like MD5 hashing the audio data.) The fingerprint is transmitted and the ads are shown based on that. Given Google's past performance, this program would likely be strictly voluntary and easy to get out of once you've opted in.

They might not even have a specific product in mind. This could just be one of those projects that the Google engineers use their "20% time" ( »en.wikipedia.org/wiki/Google#.22···.22_time ) working on.


The Folsom
Kindly Shut Your Noise Hole.
Premium
join:2003-01-31
Yucaipa, CA
·Verizon FIOS

said by Jason Levine See Profile :

I wouldn't worry about this just yet. What details there are about this indicate that there is a conversion done on the PC that reduces the sound to a 4KB "fingerprint" and that the fingerprint can't be reverse engineered into the original sound. (Kind of like MD5 hashing the audio data.) The fingerprint is transmitted and the ads are shown based on that. Given Google's past performance, this program would likely be strictly voluntary and easy to get out of once you've opted in.

They might not even have a specific product in mind. This could just be one of those projects that the Google engineers use their "20% time" ( »en.wikipedia.org/wiki/Google#.22···.22_time ) working on.
You might be one of "Them..."

Note to others: "Be afraid! Be VERY afraid!"
--
"Gimme a 'C'! A bouncy 'C'! There once was a boy from Nantucket whos 'Da Da Da Dee Dee Dee' whatever the hell else you want..."


a

@rr.com

reply to Jason Levine
>> What details there are about this indicate that there is a conversion done on the PC that reduces the sound to a 4KB "fingerprint" and that the fingerprint can't be reverse engineered into the original sound.

So, how then can Google send targeted ads if they dont know what is said? The entire point of a targeted ad is that they pertain to what the conversation is about.

No matter how the fingerprint is represented (4-bytes according to google), it will be used as a lookup into a database to decipher what those 4-bytes represent. 4-bytes is enough storage to represent 4.3 billion different things. Whatever those things may represent is limitless in Google's databases.

To put this into perspective, a 4-byte fingerprint could easily represent the last 171,798 detected words in a conversation (based on a 25,000 word english vocabulary).

Use your brain.
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