how-to block ads
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N10Cities
SILENCE I Keel You
Premium
join:2002-05-07
Roland, OK
clubs:
 ·Cox HSI
 ·World Lynx
| reply to TKJunkMail
Re: I'll believe it...
said by TKJunkMail  :said by SRFireside :when I see what they actually do to market their wares to these new-found fans. What they are doing is seeding the system with decoy files that are mostly just advertising and not the songs. And they are using the firm that the RIAA uses to flood P2P sites with decoys. So, I doubt this is a big turnabout by the RIAA, since all they are doing here is throwing ads into the decoy files. From the WSJ article: In a tactic little known outside the music industry, record labels have also started to hire outside companies to plant "decoy," or fake, files on the sites. (One such company, ArtistDirect Inc.'s MediaDefender, says it has deployed decoys for as many as 30 of the top 100 Billboard songs at any given time.) The decoy files frustrate users because they fail to download even though, thanks to the companies' technical expertise, they often claim the top spot in search results for a tune.
By inserting promotional material into the decoy files, and then planting those files prominently on file-sharing sites, record labels and other marketers can turn what is now an antipiracy tool into an advertising medium. "The concept here is making the peer-to-peer networks work for us," says Jay-Z's attorney, Michael Guido. "While peer-to-peer users are stealing the intellectual property, they are also the active music audience," and "this technology allows us to market back to them."
Right now, only about 1% of the decoy files on peer-to-peer sites include promotions or ads, but the potential audience is huge. But in the next paragraph, I did like this little bit of info....
"Concert outtakes aren't the only content. Audioslave, Ice Cube, Yellowcard and other music groups have used decoy files for their own version of viral marketing. With help from niche companies like Sparkart LLC and NFA Group's BuyDRM, they put snippets of a song into the files with the promise that a stream of the entire song will be "unlocked" for everyone once the promotion is forwarded to enough people. The hope is that this will motivate people to send the file to lots of friends."
This would be highly motivational to P2P users to "spread the love" so to speak. The music industry is sitting on a HUGE gold mine if they just play it right....they'll make more money than they ever dreamed..... | |
Fatal Vector
join:2005-11-26
1 edit |
What these retards fail to realize is that most people will just delete the file and download another. This is just the typical corporate mindset that people will just embrace their adverts, no matter how intrusive.
Idiots. They just never learn. Apparently, suing thousands of people was too expensive, just like I said it would be.
And, I'm sure people will send these files to their friends like industry retards. Lots of money to be made? I doubt it. Ithis is just a variation of the dumbassed "video clips" that retards pay to download on their cellphones. | |
patcat88
join:2002-04-05
Jamaica, NY
| reply to N10Cities
said by N10Cities :But in the next paragraph, I did like this little bit of info.... "Concert outtakes aren't the only content. Audioslave, Ice Cube, Yellowcard and other music groups have used decoy files for their own version of viral marketing. With help from niche companies like Sparkart LLC and NFA Group's BuyDRM, they put snippets of a song into the files with the promise that a stream of the entire song will be "unlocked" for everyone once the promotion is forwarded to enough people. The hope is that this will motivate people to send the file to lots of friends." This would be highly motivational to P2P users to "spread the love" so to speak. The music industry is sitting on a HUGE gold mine if they just play it right....they'll make more money than they ever dreamed..... Guarenteed to piss off p2p fans music fans. | |
swhx7
Premium
join:2006-07-23
Elbonia
·RoadRunner Cable
| reply to N10Cities
The music companies, or the firms they hire to spread fakes, are the copyright owners in the fake files. If the copyright owners are putting these files on p2p, albeit by proxy, they are authorizing everyone to download them. And by inviting people to share them they're authorizing that too.
Now if a file-sharer is sued, he can say "I was looking for the advertisement files I read about on the web - they offer a chance to win prizes for sharing". One could easily get a real file by mistake. | |
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