said by TamaraB :

Because upon newfound money, optional morphs into opt-out, then it becomes a permanent fixture. The frog always gets boiled slowly.

Bob

said by tempnexus :

Exactly!

Now that they gained a few percent user base they are turning into MS. Goes to show that no matter what, any company will turn into MS GIANT LIKE when given enough support.
And no, EPS have no faith in companies when money is in the picture.
Rule #1) When money is involved who cares about the consumer.

Now if their support user base dramatically drops after they implement it then they can easily copout by saying: "Oh it was on trial basis only" wait a few years and try again.
If the user base doesn't drop then HELLO perma Opt-In.