how-to block ads
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clickie
join:2005-05-22
Monroe, MI
| reply to BF69
Re: [HSI] Charter to monitor surfing, insert its own targeted ad
Your argument that there is a worsening attitude is invalid. For decades people have used commercial breaks on television as an opportunity to grab a snack or take a bathroom break. They were, effectively, blocking the advertisement.
Since this has been happening for decades, there can not be a worsening attitude.
I understand your point, believe me, I *really* understand your point because I work in an business with a revenue stream that is 100% advertising supported.
Advertising supported content is a quid pro quo concept; the viewer gets free content/entertainment in exchange for slices of their time for advertisers. Unfortunately, when advertisers try to tip the equation more into their favor, by running more advertisements (commercials per hour), more obtrusive advertisements (loud commercials, pop-overs, pop-unders, flash ads, ads with annoying blinking colors), the viewer rebels. It's happened on broadcast TV with VCRs and Tivo, and it's happened on the web with pop-up and adblockers.
The solution is *not* becoming more onerous in the marketing equation by taking even more ad time and space and making more offensive and intrusive.
Now, as far as Charter stealing ad space from web sites, that's bunk. It's untrue. There have been numerous reports since this story broke that state Charter is using Nebuad and Nebuad is using data collection to be used for ad syndicators. Read it on Wired, read the past articles on DSLReports about Nebuad. They don't replace ads, they ostensibly make the ads more targeted.
With that said, I still don't want to be tracked via DPI. It's none of these people's business just like it's none of Doubleclick's business what sites I visit. What Charter and Nebuad is doing is going around my own privacy practices and essentially assigning me a cookie that I can never, ever delete because it's not on my computer. And if I want to opt out of this nonsense, I still get tracked, I just have to keep their cookie handy to not have that data used to serve me ads. Which helps people like Doubleclick, who wishes we never delete cookies; ee Nebuad's CEO lamenting about cookie deletion on a previous DSLreports article. | |
noesis
join:2008-05-14
| I concur,
NebuAd likely is providing some big advertisers such as ValueClick with some form of the information they gather on our internet activity so the existing ad space is more tailored to our perceived interests.
The idea that other firms ads would actually be replaced is very naive due to the legal implications.
The information being gathered is so valuable to advertisers that ISPs are being paid to install this equipment on their network so their users internet activity can be data-mined.
This is indeed a very serious invasion of privacy as these firms CAN NOT be trusted with the information they are being provided;
so we must make it clear that this kind of behavior by our ISPs will NOT be tolerated. | |
clickie
join:2005-05-22
Monroe, MI
| It really needs to be brought to the attention of the FCC and Congress that this is an outrage.
The problem is that I think all ISPs are doing it to some degree. And if the ISPs want to use lower prices as an incentive, then fine, I'll opt out. I'll replace the $5 they reportedly get per month out of my pocket and those that want to save it, can be tracked.
But to unilaterally track all customers is heavy handed, and there needs to be laws against it.
When Charter adds it to Michigan, they're done here. They'll lose all my business. | |
BF69
join:2004-07-28
Camden, TN
| reply to clickie
said by clickie  : Now, as far as Charter stealing ad space from web sites, that's bunk. It's untrue. There have been numerous reports since this story broke that state Charter is using Nebuad and Nebuad is using data collection to be used for ad syndicators. Read it on Wired, read the past articles on DSLReports about Nebuad. They don't replace ads, they ostensibly make the ads more targeted. Please. Prove they aren't taking away ads. Are you teling me that if I have a site and I use adsense that Charter isn't rpalcing ads? They are either replacing ads or adding more ads and thus reducing my revenue. Does Google use Nebuad? I don't think so. so please. | |
clickie
join:2005-05-22
Monroe, MI
| Well, let's see:
Today's Wired article:
»blog.wired.com/27bstroke6/2008/0···nse.html
Previous Article Here:
»Ask DSLReports.com: What Is NebuAD?
You know how to run Google, you can find more for yourself.
You have the wrong idea on what is going on here. Nebuad takes your web browsing history, generates a bunch of categories it thinks you'd be receptive to seeing ads about, and then uses that database coupled with your unique "ID" (ostensibly generated from the MAC address of your cable modem) and then sells that information to advertising syndication services *like* Google Adwords, *like* Valueclick. Those people pay a premium for having the targeting information. Charter isn't overwriting anyone's ad space.
Now, these clowns at Nebuad might have tried that game in the past; I'm not faulting you for having your panties in a bunch because somewhere, these people were alleged to have poached ad space in some context (see the DSLreports link above). But making a very generous open-minded assumption that what the Nebuad CEO says in the above interviews as being true, then no, they won't be replacing ads.
I'll say it again; I still don't like these people generating what amounts to a persistent cookie that I can't control, can't delete and can't see. I've already made ample complaints to my representatives, the FTC and the FCC (email and postal mail). I think these jokers can be trusted not to poach ad space, but I think that's about as far as they can be trusted only because poaching ad space is so easy to detect and so easy to get sued over. They can not however, be trusted with my browsing habits. At some point, they or some other company operating in a similar manner will make broad privacy infringements. | |
BF69
join:2004-07-28
Camden, TN
| said by clickie :Well, let's see: Today's Wired article: » blog.wired.com/27bstroke6/2008/0···nse.htmlPrevious Article Here: » Ask DSLReports.com: What Is NebuAD?You know how to run Google, you can find more for yourself. You have the wrong idea on what is going on here. Nebuad takes your web browsing history, generates a bunch of categories it thinks you'd be receptive to seeing ads about, and then uses that database coupled with your unique "ID" (ostensibly generated from the MAC address of your cable modem) and then sells that information to advertising syndication services *like* Google Adwords, *like* Valueclick. Those people pay a premium for having the targeting information. Charter isn't overwriting anyone's ad space. All bullshit. I kow what's REALLY going on. Besides if I have awebsite and have adsense ads. dont I control that? Of course. I'm SUPPOSED to decide what ads get shown. now you;re talling me some other comany gets ot decide. Um that kind of gfoes against what Google says.
from the adsense site
"Competitive Ad Filter enables you to filter out specific competitors or specific advertisers."
Now Nebaud/Charter is going to override what I wish? What right do they have to do that? My site, I know what's best to show for my surfers. Also if it's not replacing ads how does Charter make money? If people click my adsense ads I get paid not Charter. So where does Charter fit in? Sounds VERY fishy to me.
I guess all you adsense people start seeing lost income from people that have Charter you'll finally see the light. Remember I'm on YOUR side. I beleive that YOU should control the content the surfers sees on YOUR site not Charter. | |
clickie
join:2005-05-22
Monroe, MI
| You're stuck on transmit and not thinking this through here. But, in the spirit of being a nice guy, I'll answer your questions because obviously your web site takes a lot of your time.
The company that decides which ads are shown are the companies that YOU, the "webmaster", has contracted with to provide ad syndication. Nothing changes. Nothing. Zilch. Are you with me on this? Nebuad/Charter is not going to change your existing dealings with Adsense. They have no right to change that, so they don't.
Charter makes money by allowing the Nebuad people to peek inside the IP packets of its customers and see where they are going, what they're doing and for how long. Nebuad puts their equipment on Charter's network and Charter cashes those checks. That's how Charter makes money; and according to the links I so graciously posted, it's as much as $5 per month per user. A very enticing amount.
I understand your outrage here, but it's entirely misdirected and based upon false premises. The umbrage should be over the fact that some company, Nebuad, to whom you do not have a business agreement and to you owes nothing, is permitted to peek into your private online activities for the purposes of collecting information in order to target ads to you. That's the issue here.
In the past, these people have probably experimented with poaching ads. But they were caught, and modified their business practices so they didn't screw over web sites, they screw over the customers of ISPs.
Etiende? | |
LAWLZ
@insightbb.com
| reply to clickie
said by clickie :You have the wrong idea on what is going on here. Nebuad takes your web browsing history, generates a bunch of categories it thinks you'd be receptive to seeing ads about, and then uses that database coupled with your unique "ID" (ostensibly generated from the MAC address of your cable modem) and then sells that information to advertising syndication services *like* Google Adwords, *like* Valueclick. Those people pay a premium for having the targeting information. Charter isn't overwriting anyone's ad space. I would have to agree with you on this. there is no invasion of privacy. Charter doesn't care to have any sort of personal information, nor do we want it. Plus, what are you people searching for on the internet that has everyone so up in arms? I wouldn't care if my ISP started doing this, and they probably will soon, as every ISP will start following this as well. If I search for something, I wants to best and most related articles/ads to come up fist so I don't have to search through 60 pages of links and ads to find what I was looking for exactly. Call me lazy. | |
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