Syncognition
join:2008-01-12
Winter Park, FL
| reply to VansHSI
Re: Cable
Actually it is not. The churn on the re-branded wireless service was so high that it just wasn't a benefit to Embarq to keep it as a strategic product. Embarq was losing far more than it was gaining on the product. Eventually the credit criteria for qualifying for the service was so high that no one who wanted it could qualify, and those who could qualify didn't want it. |
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Fox McCloud
Crazy like a fox.
join:2006-07-23
 ·Embarq
 ·Sprint Mobile Broa..
| If you've ever seen Embarq's pricing, it's no wonder it failed....anyone who did a little research would quickly realize "why go with Embarq, when I can go with Sprint?"
Granted, probably not everyone did this, but Embarq's wireless pricing structure wasn't that great, at all.
Personally, I'm glad this happened--it means Embarq can sink more money into their DSL services (and replacing crappy lines).
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"True Patriotism is more closely linked with dissent than it is to conformity and a blind desire for safety and security...I accept the definition of patriotism as that effort to resist abusive state power." -Ron Paul |
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Syncognition
join:2008-01-12
Winter Park, FL
| Actually, I work for Embarq, so I saw the pricing every day for as long as they had it. The recent pricing before the decision to drop the service was actually pretty comparable with most of the providers out there, and the deposits and overage charges were lower than sprint's, with more anytime minutes given and more flexibility with plan changes.
The major detractor of the service was a lack of Nights & Weekends at launch, high costs for additional handsets, and the fact that much of Embarq's footprint for local service actually can't get good coverage on the Sprint network. These things resulted in billing issues, a lower number of accounts with multiple handsets (single users are more likely to churn than families), and a general dissatisfaction with the quality of the service. All of these things breed churn, and while an effort was made to fix these things, it was just too little, too late by then. |
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