quote:

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"The new Bell brand is clear, bold and instantly recognizable, and the advertising that supports it tells our customers exactly what we can and will do for them,"

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said by mlerner :

Oh lord, they can just never get the marketing right.

quote:

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"The new Bell brand underlines that we are moving forward as a company and as a service provider, with new services, a new strategy and a new goal," said George Cope, President and Chief Executive Officer of BCE and Bell Canada.

Wade Oosterman, Chief Brand Officer for Bell, and President of Bell Mobility, said the brand's combination of strength and simplicity supports the company's strategy of delivering a better customer experience at every level.

"The new Bell brand is clear, bold and instantly recognizable, and the advertising that supports it tells our customers exactly what we can and will do for them," said Mr. Oosterman. "The taglines 'Today just got better' and 'La vie est Bell' reflect our commitment as a company and as a team to deliver on our strategy and achieve our goal."

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