bogey780
join:2004-03-19
Here | reply to pnh102
Re: Lame
It seems like this would be beyond trivial with IPTV. Just insert the ads into the streams going through certain routers. I guess they could do the same thing with nodes but it'd be kind of rough. |
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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
 ·Comcast
| said by bogey780  :It seems like this would be beyond trivial with IPTV. Just insert the ads into the streams going through certain routers. I guess they could do the same thing with nodes but it'd be kind of rough. But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless.
Instead of wasting money on something very few people will find useful, Comcast should look ahead instead and offer more HD programming.
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"At the moment of conception." |
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cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
clubs: | Agreed.
Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? |
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KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
 ·AT&T Yahoo
·AT&T DSL Service
·Cox HSI
·AT&T Southwest
| reply to pnh102
said by pnh102 :But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off....
Then again... it's cable TV.
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"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
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badtrip
East Bay
Premium
join:2004-03-20
Albany, CA
 ·Unwired Ltd
·Comcast
1 edit | reply to cypherstream
said by cypherstream :Agreed. Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? The broadband market is saturated and Comcast has no competition. Upgrading infrastructure is not as profitable as investment in advertising in such an environment.
edit:grammar |
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fiberguy
My views are my own.
Premium
join:2005-05-20
| reply to cypherstream
said by cypherstream :Agreed. Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? Let me be the first to disagree. When a provider or ad vehicle can target a more specific customer, the ad buy becomes MUCH more valuable which means more revenue TO get to the things you want. Further, before comcast spotlight even, you'd get an ad inserted into your viewing for a small diner 30 miles away and in today's world, everyone here would be more apt to sqwak about that as "idiotic" in today's world.
This is the first I've ever heard of this boat (canoe) but, I can say, to me, its a logical choice to migrate towards.
The company is capable of doing more than one thing at a time; it doesn't have everyone in the company doing one single thing. The HD upgrade, system frequency expansion, etc. are all still being done.
Canoe actually wouldn't be that expensive anyway. I'd bet you that they perform a small upgrade in the head end equipment, and ads that are served are put into a "head end" code of their own. Each box would most likely be told to view a different "head end" where the commercials were being fed to - or something similar to that. Just a guess at this point. |
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fiberguy
My views are my own.
Premium
join:2005-05-20
| reply to KrK
said by KrK :said by pnh102 :But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off.... Then again... it's cable TV. .. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. |
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cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
clubs:
| reply to fiberguy
I don't think it's a bad idea at all, I just think the priorities are a little mis-guided.
I'd like to see advanced services and HD expansion before addressable advertising. I've been following some of the Project Canoe in CED Magazine, and it's not just Comcast. It's a consortium of companies like Time Warner, Charter, and Cox as well. There will be a standard of implementation (thankfully) which in the long run this will be a great asset to the MSO and advertiser.
Again, not necessarily a bad thing, but I was hoping for the attention to focus on bandwidth expansion for HD Video and DOCSIS 3.0. That's not something you generally see unless you live in a Fios or U-Verse zone. |
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fiberguy
My views are my own.
Premium
join:2005-05-20 | Right.. there are other things that need attention as well. However, there is an assumption that there is no or less attention being paid to the other areas that you speak of. |
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battleop
join:2005-09-28
00000 | reply to fiberguy
I like the idea of localized advertising. If I am going to have to watch commercials I would rather be for goods and services in my area. |
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battleop
join:2005-09-28
00000 | reply to badtrip
"The broadband market is saturated and Comcast has no competition"
Did the Direct Tv and Dish Network birds fall out of the sky? Did the Telcos stop offering service? How did I miss that story on the front page? |
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dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
| reply to fiberguy
said by fiberguy :said by KrK :said by pnh102 :But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off.... Then again... it's cable TV. .. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. DVDfab platinum takes care of those pesky dvds. disney are the worst.
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When I gez aju zavateh na nalechoo more new yonooz tonigh molinigh - Ken Lee |
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KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
·AT&T Yahoo
·AT&T DSL Service
·Cox HSI
·AT&T Southwest
| reply to fiberguy
said by fiberguy :.. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. Yup. That would be a current example of a similar technology.
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"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
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moonpuppy
join:2000-08-21
Glen Burnie, MD
·Verizon Online DSL
| reply to fiberguy
said by fiberguy :..you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. And I know more than a few people that are so turned off by that "feature" that they will not buy the product or movie advertised or they simply ignore it. Can't tell you how many times my friend and I simply ignore the forced ads by hitting the frig and grabbing drinks and snacks. Like the previews in a theater, people put away their coats and bags, get their popcorn and drinks ready for the main feature. |
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