216k is trivial
That still leaves 216,000 subscribers who cut the cord entirely216,000 sure seems like a big number, but it works out to under 0.2% of US households cutting the cord. (based on US Census Bureau projections for 2010 household count).
Yes, it's enough to show that cord cutters exist. It also shows that (for now), they are a trivial fraction of US households. It's less than the typical margin of error on this kind of statistics work. This is not the start of the TV revolution, it's standard quarterly fluctuations.
Oh, and the very article that points that number out also has this to say:
SNL Kagan expects the industry to gain a total of 900,000 subscribers in the third and fourth quarter.Internet video is very likely the future, but cable/satellite is definitely still the present.
The economy sucks right now. How many of those 216k people made cut backs to do things like pay the light bill, or put food on the table? They probably have the lowest tier of internet so watching video is probably not the top of their list.